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MYTILINEOS GROUP
SUSTAINABILITY REPORT 2011
44
Market Practices
Management Approach
All MYTILINEOS Group Companies place particular
emphasis on product quality and safety. Product
quality and client satisfaction, including continuous
customer service and support, are areas of
constant development for the Group. Because of
the varied nature of its activity sectors and the
geographical dispersion of its operations, the
Group has a broad client base, particularly so in
the sectors of Metallurgy and EPC Projects.
In the Metallurgy sector, the impacts of the
Group’s primary products on health and safety are
related to the end use of the secondary products
to result from its manufacturing clients. The
Group is committed to ensuring the best quality
in its products, in response to the expectations
and requirements of its clients, by
“PROVIDING
CLIENTS WITH PRODUCTS – ALUMINA AND
PRIMARY CAST ALUMINIUM – AND RELATED
SERVICES THAT FULLY MEET QUALITY
REQUIREMENTS”
. To achieve this principal goal,
the Group is managing proactively the processes
and resources related to the improvement of the
quality, safety and environmental impact of its
products and services, seeking to secure benefits
for its clients and, thus, for society.
In the EPC Projects sector, in addition to taking into
account the internationally applicable regulations
on the design of such projects and the control of
subcontractors to ensure compliance with health
and safety regulations, the Group monitors in
detail the quality, safety and health measures
and features of its end projects, in order to ensure
that the stated requirements of clients are met.
This is carried out at various stages during the
implementation of each project, in accordance
with the respective activity schedule. Our goal is
to
“ENSURE THAT THE MATERIALS INTENDED
FOR INCORPORATION WHICH DO NOT COMPLY
WITH THE STATED QUALITY AND HEALTH &
SAFETY REQUIREMENTS ARE CHECKED AND
IDENTIFIED AS SUCH, SO AS TO AVOID THEIR
INTENTIONAL USE AND DELIVERY”
.
Product Health & Safety specifications
All MYTILINEOS Group Companies place particular
emphasis on the quality of the products they
manufacture and of the services that they offer.
The innovations which are applied in production
processes and which improve the quality, safety
and environmental impacts of the final product, are
considered as business opportunities. Although
in most cases the clients of the Group are not the
end users of its products, the Group’s policy is to
ensure that all the products it places to the market
will fully meet the statutory requirements and the
expectations of the end users.
The strict adherence to the laws and regulations
governing the manufacture of products; the
application of the principle that no product is
signed off to the next production stage unless the
quality criteria of the previous stage have been
met; the strict implementation of the procedures
under the EN ISO 9001 Quality Management
System; the development of a Hazard & Operability
(HAZOP) Study for operational risk analysis; and
the staffing of the Quality Control Departments
with experienced personnel who are provided with
continuous training, are some of the fundamental
aspects of specific policies on product quality and
safety, which the Group Companies apply in their
respective activity sectors.
As a result of the above in 2011, no incidents
were reported in the Group Companies and,
consequently, no substantial fines were imposed
for non-compliance with the laws and regulations
on the use, health and safety and labelling of the
products and services offered.
Responsible Communication & Marketing
The commitment of MYTILINEOS Group to
responsible marketing is ensured through
its compliance with the developments in the
legislation, the application of best practices
governing “below-the-line” promotion of its
products and companies, its “above the line”
communication at the central corporate level, and
its annual corporate sponsoring plan.
The Group seeks to provide transparent
information and to ensure that its messages
are fully understood by all its clients. To this
end, the Group Companies collaborate with
companies which are bound by the Hellenic Code
of Advertising-Communication Practice, whose
principles provide that all advertising should
be legal, decent, honest and truthful, should be
prepared with a due sense of social responsibility
and should conform to the principles of fair
competition, as generally accepted in business.
During 2011 no cases were brought against the
Group’s subsidiaries for non-compliance with the
regulations and voluntary codes on marketing
communications, including product promotion
and sponsoring.
Furthermore, the Group does not offer products
or services for which there is a risk of prohibition
of their sale in certain markets.
Protection of private client data
In all MYTILINEOS Group Companies, respect for
the privacy of clients is expressed through the
application of rigorous systems for the collection,
use and protection of their personal data.
A key concern for the Group is to ensure that
private client data are collected in a lawful
and acceptable manner, and are limited to the
information which is absolutely necessary for the
provision of the Group’s products and services,
after the clients concerned have been informed
and their consent has been obtained.
During 2011, no incidents of violation of client
privacy occurred in the Group Companies.
